THE “X” BY LUBRICKS
The face behind the product
Patrick Laschette
Since childhood, Patrick Laschette has been fascinated by small toy bricks. During the Covid-19 pandemic, he found this pleasure intact by building models with his children. He quickly refocused on what inspired him the most: Luxembourg heritage. In 2023, he launched Lubricks, a project that he developed in the evenings in his workshop, installed at the end of his garden. Everything there is organised with remarkable attention to detail: transparent racks, toy bricks carefully sorted by colour, a luminous logo. It’s there that he conceives models inspired by the country, from the capital’s skyline to the Roude Léiw (the red lion on the coat of arms), without forgetting the famous Maus Ketti (the mouse taken from a local fable). His ambition is simple: to create fun objects that show Luxembourg differently.
The product and its values
The “X” model in construction bricks
Among his creations, the emblematic “X” from the promotion of Luxembourg is now constructed in a miniature of 80 pieces. Easy to assemble, elegant and immediately recognisable, this object enhances the visual identity of the country while finding its place both on a desk and in a child’s bedroom. The pieces are made of ABS plastic, conforming with European standards, thus guaranteeing safe materials which are suitable for children. This little buildable symbol celebrates Luxembourg in the blink of an eye. Suitable for children ages 8 and up.
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© 2026 Promotion de l’image de marque. Véronique Kolber Takaneo